Sometimes I think associations are much like soap operas.

Now….let me explain before defense mechanisms go into over-drive and reading is terminated.

While time passes and changes occur, much remains the same. Doesn’t take too long to get caught up with the issues, even if you’ve been away for awhile.

It is clear that associations – or as we refer to them as membership-based organizations (MBOs) – are about advancing some type of change (or limiting some changes from occurring). It is also clear that changes in the larger environment influence how these organizations (and their members) operate.

But interestingly enough, despite the constant outward or inward changes, some things remain constant. And from our research, whether the year is 2010, 1990, 1970, 1955 or even 1865, securing a satisfying level of member involvement has remained a challenge.  From published histories to personal interviews, this issue continues to persist. Despite a short departure from working with associations, it didn’t take long upon my return to hear the admonition once again.

Since my first foray into the nonprofit world, I was instructed that “people are too busy – so don’t expect them to volunteer….or to commit a great deal of time.” That was in 1978! That belief was reinforced by new colleagues when I shifted from a philanthropic focus to association management. And I continue to hear that belief to this day. Yet, my experiences with members as volunteers has never aligned with this long-standing assumption. A conundrum for sure.

It made me wonder who was perpetuating this notion, why was it being perpetuated and was it indeed true?  Interestingly enough, surveys done recently by several national associations have finally codified the feeling I’ve had about this issue. The first I learned about was reaffirming. When I learned of the second survey, I was encouraged. When I learned of the third, I was ecstatic. But when I was catching up with an academician who conducted a major survey of members of many MBOs, I felt like I hit the lottery! The responses from members across all disciplines were reinforcing one thing – members want to play an active role in their association.

These surveys have proven that members – of all generations – are indeed interested in being active in their associations. Their reticence in stepping forward is more a function of ignorance than intent. Their frustration is more a function of the organization’s inability to define a range of opportunities and readiness to provide adequate support to those who do volunteer.

The good news is that these are issues that we can address. And it starts with the understanding that “the membership community” is the key.  That means diving deep into the “concept of community” rather than being satisfied with merely focusing on its “sense.” The future of associations is certain if we focus on learning the dynamics of community development and learn how these concepts need to be adjusted to fit the distinctive nature of these organizations.  

Sometimes I am amazed of the life’s experiences that are put in our path. The day I made the commitment to pursue an advanced degree in community psychology, I had no idea how I’d use the knowledge. I don’t wonder anymore!

At the Melos Institute – we’re actively engaged in examining community and its application in these distinctive and remarkable organizations. Do let us know if you are interested in this topic as well.