Ferdinand J. Setaro

Special Advisor

Ferdinand Setaro is currently the managing director of TLE Consultants, a firm specializing in organizational development and improvement services. Mr. Setaro is expert in restructuring organizations, as well as designing and implementing training and development systems. He also has developed and managed human resource functions in major corporations. Prior to establishing TLC Consultants, he was an educational officer for Vanguard Group, director of organizational and management development for Colonial Penn Group, director of human resources for CPG Data Group, and director of supervisory development for the American Management Association (AMA). At the AMA, Mr. Setaro was responsible for the design, development and delivery of a wide range or training programs, established a successful management internship program, and coordinated the development of a marketing information system.

In 1974, Mr. Setaro introduced the “WIIFM (What’s In It for Me?) Factor.” He presented it as an idea and approach that people could use to communicate with as well as motivate others to accomplish a specific task. The concept became widely used by association management professionals to create more meaningful experiences for their members.

Mr. Setaro holds a BA from Columbia University and is a graduate of the Advanced Program in Organizational Development. He is also a prolific author and seminar leader. He served as a guest faculty member at Rutgers University, Illinois Institute of Technology, University of Pennsylvania, and University of Minnesota.

He is a past president and chairman of the board of directors for the Association of Internal Management Consultants.