Kevin has enjoyed over 25 years in the nonprofit & association fields. He is the founder of WM&R, a consulting firm that conducts industry and membership research; and develops marketing campaigns for a wide variety of nonprofit organizations.
In his role as a consultant heading WM&R he has produced more than 220 research studies, marketing campaigns, and other engagements for associations and charities.
Previously, he held director and VP positions in the American Society of Health-System Pharmacists, National Association of Chain Drug Stores, and National Association of Home Builders. He served as head of development for the international charity Catholic Relief Services, raising $350 million over three years and was an account director for Marketing General Inc.
He co-founded NACDS' successful e-commerce venture ChainDrugStore.net, and has been a serial volunteer, serving in the Direct Marketing Association as conference and membership chair and vice-chair of its Nonprofit Federation; and serving as ASAE chair or vice chair for their Member Action Team, Marketing Section Council, and Associations Make a Better World awards, in addition to serving 15 terms on their International, Membership, Research, and Consultants Section Councils.
He completed his PhD coursework in Economics/Industrial Organization between the University of Maryland where he held a Presidential Fellowship and George Mason University and pursued executive training in the retail management program at Northwestern University/Kellog School.